Marketing Spotlight Coca-cola Essay

1- What have been the key success factors for COCA-COLA?From the text, it seems that the key success factors ar summarized by Marketing Coca-Cola is seen as unmatched of the intromission fathers of the modern day marketing model. They were among the pioneers of advertising techniques and styles used to capture an audience. Innovation It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to walk out from a single core product to a total beverage company.This was a major change because their past success was base on having one successful core product. Globalization Technology is continually changing business, and these constant changes have been making it more feasible and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world, Coca-Cola is taking advantage of the large revenue opportunities made possible by combat-ready in a global market and now offer s products in 200 countries around the world.2- Where is COCA-COLA vulnerable? What should they watch for?global brand strategy and local, it must consider global but act local, now the effectiveness of TV ads is declining due to media fragmentation and use of devices resembling TIVO that let viewer zap commercials. escape cock ads are that ad, which temporarily attracts the customers but doesnt say much about core ranges of the company or the product. An ad should describe a brands character and value driver, which drives the personality. Most of the recent ads just endorsed by celebrities dont much explain about cokes value, in long run this may make nation to forget what coke stand for. They should work to make values more fresh and relevant and study alternatives for communications strategies. They should find another ways to embark some countries that COCA-COLA doesnt enter.3- What recommendations would you make to their senior marketing executives going forward? What sho uld they be sure to do with their marketing?Position it differently for example like refresher for a farmer/ who is doing hard work in farmland to penetrate deep into Bottom of the pyramid. Think global but act local.Flight ads are that ad, which temporarily attracts the customers but doesnt say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality.