Strategic management Essay Example | Topics and Well Written Essays - 2000 words - 4

Strategic focus - Essay ExampleFrom the report, it is clear that the greatest threats that face Kepak Group atomic number 18 the increase in cost for the squawk industriousness in terms of technology and the threat from cheaper beef from South America. However, they have study opportunities in the increase of population and evolving diets in Asia. This has informed their system. Table of Contents Contents Page 1. executive Summary2 2. design4 3. Kepaks Business Environment......4 4. Kepaks current strategy7 5. Appraisal of Kepaks Business Strategy...10 6. References.12 7. Appendix..13 REVIEW OF THE STRATEGIC SITUATION OF KEPAK Introduction Kepak Group is a dynamic and young business that has become a leading company for forage processing in Europe. Their success has been informed by their belief in pursuing a union approach through the development of customer relationships. The company is dedicated to consumer focus, brand management, innovation, as well as unwavering commitm ent to ensuring food safety. Because of volatile market requirements, Kepak Group continues to provide its consumers with quality products at prices that are competitive. Their operations are divided into three business units that comprise of Agra Trading, Kepak Convenience Foods, and Kepak Meat Division. Each of this breakdown plays a crucial role in the expansion and growth of Kepak Group. The group processes more than 25,000 tons of consumer foods, 1.5 trillion lambs, and 30,000 cattle every year and has more than 750 million in turnover, employing in excess of 2,000 people. They have ennead facilities for manufacturing across Ireland, as well as the UK, with sales presence in major countries in the EU and globally and a South American operations office. Kepaks Business Environment PEST psychoanalysis Political factors With regards to the WTO, the lift from a successful DOHA Round deal would have to be balanced, as well as take Irelands agricultural interests into account. Ire lands department of Agriculture continues to show unafraid reservations concerning current agricultural proposals in agricultural, particularly its potential effects on the Irish beef industry (Garavan, 2011 p43). It is estimated that Irish cattle prices could drop by 9% with output value of Irish beef drop by 120m. A tariff reduction of 23%, furthermore, under clarified designation of products would see beef imports increasing in the EU by 30%. Alternatively, if beef is not designated as a sensitive product, its negative impact on agriculture in Ireland could be higher. These circumstances, which would lead to a 70% tariff cut, would result in a drop in price for Irish beef, by more than 28% before the year 2017 and an annual beef output fall of 380m every year. Economic factors The recent eld have seen fluctuations of commodity prices, especially for beef and cereals. The medium-term products concerning agricultural commodities, despite the economic crisis, are promising (Gar avan, 2011 p45). ever-changing dietary patterns, improved living